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28 April 2004
sofia...in a can
Francis Ford Coppola has packaged sparkling wine--named after his daughter, Sofia--in a can.
Wine Spectator has information on the launch and target audience. (I think the "Sex and the City" crowd might prefer flutes to cans, but hey, who am I to argue with the marketing types at Niebaum-Coppola?) Is it the first sparkling wine in a can to have its own web site? No time to research that now. I can't say that I'll buy one of the cans, but I might be persuaded to try the traditional, glass-bottled version, just to see what Niebaum-Coppola is putting on the market. They're just up the road (or is it down...?) from Domaine Chandon, and I like several of the sparkling offerings from Chandon, so maybe there's more bubbly goodness to enjoy.
No bubbles until I get through exams, though...